Trademark valuation smith gordon v richey susan m. Gordon V. Smith & Susan M. Richey: Trademark Valuation (ePUB) 2019-01-25

Trademark valuation smith gordon v richey susan m Rating: 8,1/10 547 reviews

Trademark valuation : a tool for brand management (Book, 2013) [myrenault.com.br]

trademark valuation smith gordon v richey susan m

A new section discussing issues surrounding the economic effects of trademark counterfeiting is contemplated. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Supplemental Materials What is included with this book? She recently completed an appointment as Visiting Distinguished Scholar with the International Economic and Commercial Law Group at the University of Limerick in Ireland. It's a must-have for your professional library and a real contribution to the trademark industry. Smith and Richey thoroughly cover trademark basics and sophisticated tools for trademark valuation and brand management. These trademarks can become potent cultural icons that build a sense of belonging in the minds of consumers. A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

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Trademark Valuation : Gordon V. Smith : 9781118245262

trademark valuation smith gordon v richey susan m

Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Considers methods to determine the real val. During his long consulting career, he has advised clients on the value of intellectual property and closely held stock and has consulted in support of transactions, litigation, and tax-related matters. A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

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Trademark valuation : a tool for brand management (eBook, 2014) [myrenault.com.br]

trademark valuation smith gordon v richey susan m

But how, exactly, do you determine the dollar value of your trademark? Typically, only the book itself is included. Trademark Valuation is a must-read for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. In Trademark Valuation: A Tool for Brand Management, Second Edition Gordon Smith and Susan Richey have built upon and expanded the iconic first edition of the book. A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition.

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Trademark Valuation

trademark valuation smith gordon v richey susan m

No one engaged in the field can afford not to own a copy. Translating complex legal and financial concepts into plain English, the authors explore all of the key legal and financial concepts, terms, principles, and practices, guiding you through the entire valuation process. Smith and Richey thoroughly cover trademark basics and sophisticated tools for trademark valuation and brand management. How do you calculate the value your trademark brings to your company? A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks. Richey is a Professor of Law at The University of New Hampshire School of Law formerly the Franklin Pierce Law Center and a former Associate Dean of the law school.

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Trademark Valuation

trademark valuation smith gordon v richey susan m

The authors bring to bear in a clear fashion legal, accounting, financial, and economic analysis to elucidate the topic from both the practical and conceptual perspectives. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come. Gordon Smith and Susan Richey provide a clear and thoughtful explanation of the complicated and often murky legal and economic process and analysis that is required for accurate trademark valuation. The authors bring to bear in a clear fashion legal, accounting, financial, and economic analysis to elucidate the topic from both the practical and conceptual perspectives. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting.

Next

Trademark valuation : a tool for brand management (Book, 2013) [myrenault.com.br]

trademark valuation smith gordon v richey susan m

These trademarks can become potent cultural icons that build a sense of belonging in the minds of consumers. She recently completed an appointment as Visiting Distinguished Scholar with the International Economic and Commercial Law Group at the University of Limerick in Ireland. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. This updated Second Edition of Trademark Valuation provides answers to these and all your other questions about how to value your trademark and develop strategies for exploiting its full potential. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.

Next

Trademark Valuation

trademark valuation smith gordon v richey susan m

From Apple's iconic logo to Kellogg's Tony the Tiger to McDonald's golden arches, these combinations of words, symbols, and colors embody the principles and personalities of the companies and institutions they represent. It's a must-have for your professional library and a real contribution to the trademark industry. Richey is a Professor of Law at The University of New Hampshire School of Law formerly the Franklin Pierce Law Center and a former Associate Dean of the law school. Gordon Smith and Susan Richey provide a clear and thoughtful explanation of the complicated and often murky legal and economic process and analysis that is required for accurate trademark valuation. How do you calculate the value your trademark brings to your company? It is also a valuable reference for advertising executives, business appraisers, and institutional investors.

Next

Trademark Valuation

trademark valuation smith gordon v richey susan m

It considers methods to determine the real value of your trademark and exploit its potential. The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come. Richey is a Professor of Law at The University of New Hampshire School of Law formerly the Franklin Pierce Law Center and a former Associate Dean of the law school. It is also a valuable reference for advertising executives, business appraisers, and institutional investors. The Second Edition of Trademark Valuation is intended to be a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

Next

Trademark valuation : a tool for brand management (Book, 2013) [myrenault.com.br]

trademark valuation smith gordon v richey susan m

Abstract: A practical and useful resource for valuing trademarks. Murphy Elements of Valuation Analysis Decision Analysis and Decision Trees Monte Carlo Techniques Obtaining Information from Indirect Observation Option Pricing Models Good Enough Decision Making Summary About the Authors Index. Translating complex legal and financial concepts into plain English, the authors explore all of the key legal and financial concepts, terms, principles, and practices, guiding you through the entire valuation process. Most important, they also show you how to develop surefire strategies for maximizing the return on investment your trademark delivers. It offers case studies that illustrate how to apply valuation methods. Richey is a Professor of Law at The University of New Hampshire School of Law formerly the Franklin Pierce Law Center and a former Associate Dean of the law school.

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